Analytics & Security

Insights and Protection for Sustainable Business Growth

In e-commerce, data is your most powerful asset, and security is your most crucial defense. Understanding how your ads, store, and customer data perform, while safeguarding your business from fraud and anomalies, can be the difference between steady growth and costly setbacks. Our Analytics & Security services provide comprehensive solutions that unify your data, detect potential risks, and protect revenue — all powered by AI and actionable insights. Whether you’re running a single online store or managing multiple sales channels, our systems turn raw data into meaningful intelligence and ensure your operations remain secure and efficient.

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Unified Dashboards for Complete Visibility

One of the biggest challenges businesses face is scattered data across platforms — from ad campaigns to e-commerce stores to CRM systems. Our unified dashboards consolidate all critical data in one place, giving you a clear, real-time overview of your performance metrics. With a unified dashboard, you gain full visibility into your business operations, enabling smarter decisions and faster responses to changing market conditions.

  • Centralized insights: See store performance, ad ROI, and CRM interactions without switching platforms.
  • Real-time reporting: Access live data to make quick, informed decisions.
  • Customizable KPIs: Track metrics that matter most to your business, including revenue, conversions, CAC, and ROAS.

Anomaly Detection & Performance Alerts

Unexpected shifts in performance — like sudden drops in conversions or spikes in ad costs — can signal problems that need immediate attention. Our AI-powered anomaly detection identifies these irregularities before they escalate into bigger issues. Proactive monitoring ensures your business stays on track and minimizes costly disruptions.

  • Detect a sudden increase in Customer Acquisition Cost (CAC) or a drop in Return on Ad Spend (ROAS).
  • Identify unusual patterns in store activity or customer behavior that may indicate operational issues.
  • Receive alerts in real time, allowing you to respond quickly and prevent revenue loss.

Fraud Prevention & AI Risk Scoring

Fraud and chargebacks are persistent threats in e-commerce. Our AI-driven risk scoring evaluates orders and transactions in real time to detect suspicious behavior. This proactive approach significantly reduces chargebacks, fraudulent returns, and revenue loss — giving you peace of mind while ensuring legitimate customers get smooth service.

  • Monitoring payment patterns for anomalies.
  • Flagging high-risk transactions before fulfillment.
  • Reducing chargebacks and protecting profit margins.

Why Analytics & Security Matter

Make informed decisions with centralized, real-time dashboards.

Respond proactively to performance drops or operational anomalies.

Reduce fraud and chargebacks through AI risk scoring.

Optimize ad spend and revenue by identifying trends and inefficiencies.

Protect your business reputation with secure and monitored operations.

Real-World Example

A growing e-commerce brand experienced sudden spikes in CAC and a series of chargebacks, which were hurting profitability. By implementing our unified analytics dashboards and AI-driven fraud detection, the team could monitor ad spend in real time, detect anomalies, and flag risky orders before processing. Within two months: Chargebacks decreased by 65%. ROAS stabilized across campaigns. Operational decisions were faster and more accurate due to clear, centralized data. This example shows how combining analytics with AI-powered security can directly impact revenue and operational efficiency.

Our Process

  1. Data Assessment & Integration:Connect all platforms (ads, store, CRM) into a single view.
  2. Dashboard Setup:Build custom, real-time reporting for key metrics.
  3. Anomaly Detection:Implement AI tools to monitor trends and detect irregularities.
  4. Fraud Prevention:Apply AI risk scoring to prevent chargebacks and fraudulent orders.
  5. Ongoing Monitoring & Optimization:Continuously refine dashboards, alerts, and security rules for maximum impact.

Analytics and security are the foundation of a healthy, growing e-commerce business. With our Analytics & Security services, you gain full visibility into your operations, proactive protection against fraud, and actionable insights to drive performance. Turn data into actionable intelligence and protect your revenue with smart analytics and AI-driven security.

Turn data into actionable intelligence

Contact Us Today

HEAD OFFICE (Pakistan)

13-C, Peoples Colony No 1, Faisalabad, Pakistan, 38000

+92 3030768989

REGIONAL HUB (Uk)

31, Duddingston, Park South, Edinburgh, EH15 3NZ

+44 7411272710

betelbee.official@gmail.com

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